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Claire McGovern
The cuddliest map you ever did see.
As a social media marketer, I spend a lot of time creating metrics reports so that I can see how well our strategies are working. A big return on the investment in social media is an increase of web traffic to your site…which will turn into better name recognition and trust…which will (hopefully) turn into [...]
Fact: The L train is f’ed.
I was invited to teach a workshop on Facebook marketing for students at the Touro College Graduate School of Business in New York City. Since I’m still in teacher mode, here’s an overview of the fundamental strategies I presented:
Have you read Part I, Part II, and Part III of our social media series? If so, you are ready to launch your campaign and track its success. To take this last step, you will need tools that will keep your accounts organized, up to date, and consistent. Checking these metrics will help you map [...]
Fashions by Crayola.
Fly over the cuckoo’s nest.
There is a little OCD in all of us. In some cases, there’s a lot.
In this series, we reviewed how to lay a solid foundation for a social media campaign. If you have been reading along, you know how to set long-term and short-term goals and how to perform a situational analysis. Now it’s time to put that knowledge to work and come up with creative strategies to use [...]
A situational analysis evaluates the effectiveness of all your online materials including any blogs you may be running, any social media platforms you have started, and even your website. This will show you what strategies worked in the past, what you need to change, and where you need to be focusing your social media efforts to achieve your goals.
American history is fun when it is illustrated.
Before you start tweeting, sharing, commenting, and posting, it is important to have a solid social media strategy in place. The first step is to set some goals. This post will help you do just that.
Sometimes, an unfinished novel can be a great read.
This is how a real man recycles.
The real question is: What would Don Draper Do?
Spotted: A flashy grasshopper in the rain forest of Manuel Antonio, Costa Rica.
Blogging allows you to share ideas and expertise with your readers. These days, there are lots of providers to choose from, and it can be overwhelming to choose which blogging platform to use. So we thought an overview might be helpful.
