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Brett Traylor
“In the Beginning” is an ongoing series dedicated to providing snapshots of how various designers were inspired to enter the creative industry. John Klotnia is a Partner at Opto Design in New York. What is your earliest design inspiration/impression? Cigarettes and Beer. Looking back, I recall two distinct design memories, one influenced by cigarettes and [...]
The following is the story of a single lost, lonely black glove, as told by Brett Traylor. This, and the accounts of many others are currently on exhibit at New South Collective in Knoxville, TN. Curator Lisa Megan Forb, a former senior designer at Thinkso and currently an art director at the University of Tennessee, [...]
It’s back to the basics for Mascot Madness this year. Final Four. Mascot versus mascot. For all the marbles. Here’s how they’ll finish: #1 Jayhawks According to their website, “The origin of the Jayhawk is rooted in the historic struggles of Kansas settlers. The term “Jayhawk” was probably coined around 1848. Accounts of its use [...]
In the Beginning: Paula Scher
Fun with signs.
Seeing the United name on a Continental plane still brings a tear to my eye. Here’s to better days!
What I worked on for most of my career prior to founding Thinkso.
2011 Sweet Sixteen Predictions
The New Year is a time for fresh starts and renewed optimism. But let’s be honest. Nobody really cares to hear about your resolution to exercise more, drink less, or be a better global citizen. So this year, instead of writing resolutions for ourselves, we looked to others to do it for us. Much more [...]
The United plane crash in BK brought to life 50 years later.
CAT: The Opera Musical premieres!
Follow up to “Negotiating” a New Identity
Jellyfish.
Review of United/Continental merger identity
Mascot Madness 2010
Sweet 16 predictions for Mascot Madness 2010
We’re tracking Santa’s flight.
Thinkso helps the Pink Robots create their image.
The must have holiday gift for that special Obama supporter (or not) in your life.
