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We had a client once insist on making the headline of his new web page four sentences long and jammed with keywords. Then he made us repeat that same copy in the very first paragraph of body text, which sat directly below the headline. He had done this on the company’s previous website and believed […]
People trust people, and this isn’t just a vapid saying. That’s why companies now are warming up to social media engagement, which facilitates humanization and helps brands put a voice, maybe even a face, to the company. A study by Weber Shandwick confirms it: About two-thirds of customers say their perception of a CEO directly impacts […]
MozCon is an annual conference for the search engine optimization (SEO) community organized by Moz, a Seattle-based SEO software company. Thinkso senior project manager Jess Mackta and I attended this year. Here is some of what we took away. The Big Picture Rand Fishkin, Moz founder and star of their popular Whiteboard Fridays series, […]
For those of you who couldn’t make it out to Minneapolis this week for the third annual Confab: The Content Strategy Conference, here’s a round-up of the best things we heard. Let’s Make Content Useful—or Hit Delete One of our favorite quotes of the conference was: “If people can’t get to your content, it basically […]
I don’t know about you, but my brain doesn’t have a lot of room for storing things like Twitter shorthand. If you feel the same, download our Tweet Sheet to your phone for quick reference: Pull up this […]
Mobile applications become bigger and better every single year, fueling start-ups to develop ideas that improve our lives. And as the line between our personal and professional lives become more and more blurred, apps have trended toward bringing efficiency to both simultaneously. Here are five applications that are must downloads in my book: Uber: […]
For anyone in charge of a website, usage data is power. Google Analytics will track site traffic over specific time periods, give you insight into where that traffic is coming from, and help you identify keywords that lead users to your site. But the real power of GA comes when you use its custom features […]
Confab is “the content strategy conference,” put on annually by Brain Traffic in Minneapolis. Their 2011 conference was a tough act to follow, but this year’s gathering did not disappoint. The following is a download of some of my takeaways.
My friend George sent me this article over the weekend. In it, the author sentences to death another of our world’s paper institutions: the business card. I say, not so fast. When sending the article, George, ever the artiste, bemoaned the potential loss of all his favorite printing tricks—mixed varnishes, metallic inks, die cuts, letterpress. […]
A look back at some of the highlights from Drupalcon London.
Blogging allows you to share ideas and expertise with your readers. These days, there are lots of providers to choose from, and it can be overwhelming to choose which blogging platform to use. So we thought an overview might be helpful.
A look back at the highlights of DrupalCon Chicago.