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An integrated brand strategy for a new UBS trading algorithm made one of the bank’s most successful products.
Lorna Boucher Morgan credits design as an important marketing tool for her work at UBS Investment Bank.
Natalia Oberti Noguera used branding to help clarify her mission when she launched the Pipeline Fellowship.
After working at established brands like Travelzoo, Mandy Gresh discusses the new set of challenges with her start-up Waglee.com, a website designed for urban dog owners.
As the founder of Broadbridge International Group, Elizabeth Howard explains how to design, implement, and measure a successful branding strategy.
Lili Brown, the Chief Advancement Officer at Expeditionary Learning, tells us about her experience rebranding the organization after 17 years.
Sarah Kauss explains the relationship that emerged as she founded S’well Bottle between her product, her mission, and her design strategy.