A brand built to take the lion’s share of a new market

When the Dodd-Frank Act mandated the clearing of buy-side swaps, London-based LCH.Clearnet, the world’s largest clearing house, engaged Thinkso to help it capture market share in the United States. For its SwapClear service, we developed a signature identity, built a full marketing communications plan, handled a seven-figure media buy, and implemented the creative for print and interactive advertising, industry events, and sales initiatives.

A Swapclear magazine ad with the text, Experience is an overused buzzword. Until there's a default.
A Swapclear magazine ad with the text, 302,851,672,167,578 isn't just a big number. It's more liquidity.
A Swapclear website page with the headline, More than 11,642 trillion dollars buy-side notional cleared.
The global service clearing volumes page from the Swapclear website with data charts and graphs.
The regulatory timeline page from the Swapclear website with text and illustrations.