A birthday celebration for the history books

As part of Morgan Stanley’s 75th anniversary campaign, Thinkso designed a commemorative hardcover book that was given to Morgan Stanley’s partners, managing directors and clients. Celebrating 75 Years of Morgan Stanley used innovative binding methods and 5 different paper stocks to tell the story of the firm’s past, present and future.

The Morgan Stanley 75th anniversary commemorative book being slipped out of its case.
Pages from the Morgan Stanely 75th anniversary commemorative book with a reproduction of the announcement of the company's formation.
Pages from the Morgan Stanley 75th anniversary commemorative book with iconic images of Wall Street.
Pages from the Morgan Stanley 75th anniversary commemorative book with vintage photos of GM cars and stock certificates.
A chapter divider page from the Morgan Stanley 75th anniversary commemorative book with the title, Connections.
Pages from the Morgan Stanley 75th anniversary commemorative book with images of a early list of partner's signatures and their bios.
Pages from the Morgan Stanley 75th anniversary commemorative book showing a wide view of a crowded trading room.
Morgan Stanley staff doing volunteer work in a green field from the Morgan Stanley 75th anniversary commemorative book.