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The 2014 design sprint is in the books!

With the help of our sponsors, Thinkso rebranded All Breed Rescue & Training in one day. While our production partners finish their work, here's a quick look at some of the highlights.

All Breed’s new symbol, “House Dog,” reflects the organization's belief that with love and support, any dog can be a "nice" dog—one that can be rehabilitated, trained, and prepared for placement in a happy home.

As part of the identity system, we developed a set of playful, multicolor icons (including poo!) to help illustrate the organization’s unique process and approach.

We created patterns and backgrounds to add depth to the system: the "All Breed" pattern of dogs and a selection of custom-photographed fur swatches.

The website combines a simple, effective content strategy with the new, fun, and friendly look. Central to the site architecture is the simplified process (the “four Rs”) and the ability to view the profiles of dogs available for.

We designed flyer templates that can be used to create both digital images for emailing and posting online, as well as traditional printed flyers for getting word out around town about fundraising events.

Photographer Joe Mikos created an image library using dogs belonging to Thinkso’s staff, friends, and partners.

A snappy new business card features House Dog and the repurposed URL-slash-tagline “Have a Nice Dog.”

Finally, we designed a selection of giveaways to get the All Breed name and identity out in a fun and dog-friendly way.

About All Breed Rescue & Training

Established in 1994, All Breed Rescue & Training has two main goals. First and foremost, we rescue dogs that are at risk for euthanasia. We have over 50 dedicated foster homes that allow us to rehabilitate and re-home dogs that otherwise would not get a chance. Additionally, we train and educate members of our Colorado Springs community on better dog care, so they can develop deeper bonds with the dogs that they care for.

Visit haveanicedog.org