What we’ve been working on and thinking about.

Thinkso shares second CASE Silver Award with Princeton University

Cover of the Venture Forward Princeton Impact Report 2021–2025. Type on cover reads "Forward and Beyond."

The business case for a better corporate bio

Done right, a professional services bio can shorten the path to a first meeting with a prospect, strengthen your referral pipeline, and help you stand out in a crowded market.

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Thinkso wins FCS award for RPB’s Financial Wellness Month campaign

Stop paying for “yes”

A great partnership with a creative agency is built on more than easy agreement. Here’s why productive friction leads to better work.

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A colorful Magic 8-Ball asking 'Is this the right problem to solve?' surrounded by plain ones offering agreeable answers.

Thinkso wins P&I Eddy Award for RPB’s fund launch campaign